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LAUNCHING A NEW PRODUCT: Trademarks, Patents, Licensing and More

Tiffany Krumins and Stevn Julian

Shark Tank winner Tiffany Krumins and her co-host Steven Julian discuss what you need to know when launching a new product. Issues such as trademarking, patents, licensing and more are discussed. Plus, Tiffany shares the latest news about Ava the Elephant!

TIFFANY KRUMINS

Tiffany Krumins
, the first Shark Tank winner, is an Atlanta native and the inventor of Ava the Elephant, a child friendly dispenser that takes the fear out of taking medicine. Called a modern day Mary Poppins, Tiffany has gone from nanny to entrepreneur, and has seen her passion to help children grow into a business that is now known and loved all over the world.

Tiffany’s success story began when she was a nanny to a little boy with Down’s syndrome who was terrified of “medicine time”. To help alleviate his fear, she constructed an animal made of fabric, sponges, a store bought medicine dropper, and a recordable sound chip from a greeting card – and Ava the Elephant was born. Knowing that she would need to find a way to produce her invention, Tiffany began searching the internet and found a casting call on Craigslist that said: “Do you have the next million dollar idea but don’t have the funding to make it happen?” She immediately applied for the casting and was invited to be on the first ever episode of Shark Tank.

Her story has been a roller coaster ride as she went from being on a national TV show and receiving $50,000 to start her company, to learning just months later that she had thyroid cancer. While working from a hospital bed, she struggled through the growing pains of building a business and fighting cancer.

Tiffany’s appearance on Shark Tank and the success following continues to provide countless opportunities for her and her brand. Her story has received unparalleled exposure. Some of her more notable appearances and acknowledgements:

  • Follow-up appearances on Shark Tank on four separate occasions
  • Sharing her story and her product on the Dr. Oz Show to a national audience of millions of viewers
  • Nominated for the Top 50 Mompreneurs by Babble.com
  • Keynote speaker for Disney Social Media Mom’s
  • Her story has been featured on Forbes.com, Entrepreneur.com, TVGuide.com, YoungEntrepreneur.com, MomInventors.com and many other online and print publications

STEVEN JULIAN

Steven Julian has been the co-host of “Gwinnett Business Radio” since 2013 and a resident of metro Atlanta for most of his life.  Steven is excited to be part of “giving a voice” to local businesses in and around Gwinnett by being part of “the voice of business” at Business Radio X. After a ten year career in pastoral youth ministry, Steven has been part of the financial services world since 2009, working independently since 2013. The freedom of independence in his “day job” allowed Steven to pursue the opportunity to interview and build relationships with business owners through Business RadioX.

Steven is proud to live in Suwanee with his wonderful wife Stacey and his three boys, Joshua, Zach and Elijah. Steven and his family like to attend as many baseball games in as many stadiums as they can, and he has enjoyed coaching youth sports for at least one team for each son.

Steven is a Registered Representative of INVEST Financial Corporation.

 

 

 

 

 

 

 

 

 

Lunch provided by Franco’s Best and delivered by ChoicesToYou.com

Cindy Quinlan with the Gwinnett County School System and Emma Hearn with These Moments Captured

Steven Julian, Tiffany Krumins, Emma Hearn, Cindy Quinlan

Cindy Quinlan/Gwinnett County School System

The Brookwood Entrepreneurship Program offers students an opportunity to earn their Language Arts and Career and Technical course credit in a non-traditional format while learning to launch their very own business. This co-curricular classroom includes a unique approach to language arts instruction. Students will develop all the skills of a standard language arts class in a non-traditional project-based, technology-rich learning environment. Critical thinking and reading skills, communicative arts, and research techniques relevant to all entrepreneurs in the business world will be employed in the development of the small business plan.

Emma Hearn/These Moments Captured

Emma is a photographer & artist local to the Metro Atlanta area, attending high school at Brookwood High School in Snellville, Georgia. She is a strong believer in loving others deeply for who they are not just what happened to them in the past.

“I love people. I love days where I can sit and talk to someone for hours & her them pour their hearts out when telling me their story. I believe that everyone is unique and everyone deserves to feel like they are a masterpiece. There are a million things I want to do with this sweet life of mine but most of all I just want people to know they aren’t alone and they are always enough.”

Website: thesemomentscaptured.com

About Tiffany Krumins:

tiffany-krumins-headshot-2016Tiffany Krumins is the CEO, founder and inventor of the Ava the Elephant® brand. Ava the Elephant is a talking children’s medicine dispenser that takes the fear and anxiety out of administering medicine to children.

Tiffany’s passion for helping children has been evident through her years of experience, including the work she’s done with children who have special needs and with childhood cancer patients. It was that same passion which brought Ava the Elephant to life! She realized no product on the market resolved the common problem of giving children medicine. She took matters into her own hands and created the first Ava the Elephant from sponges, fabric and a store bought medicine dropper. After seeing the profound effect it had on children she knew she was onto something.

After her life changing experience on ABC’s “Shark Tank” she returned home with her investment from Barbara Corcoran and started the process of launching a product. In the midst of it all, Tiffany was diagnosed with cancer three months after the show (at the age of 27). This personal heartbreak only made her passion to help sick children even strong.

 

Ray Stanjevich with Friends American Grille

Ray Stanjevich, Tiffany Krumins, Steven Julian

Ray Stanjevich/Friends American Grille

Friends is a neighborhood grill & bar. They are locally owned and operated by Ray Stanjevich and Suzanne Cartwright, with locations in Dacula, Dawsonville, Suwanee, Winder, Buford and the newest location in Grayson.

Operating since 2010, Friends is a place for good food and service, families and sports. Their growth is attributed to their customer loyalty, and they continue to thrive because of repeat visits by their “regulars”.

Friends is filled with HDTV’s. They show all NFL games through the NFL Package as well as most other sporting events, including UFC. Each restaurant has a beautiful, inviting and cozy patio. And they even have games for kids and adults.

The menu features fresh-ground steakburgers, hand-cut steaks, homemade dressings and sauces. The chicken is all white meat and cut in house. We only use fresh, premium brand chicken wings. Their menu offers quality choices, such as burgers, sandwiches, steaks, shrimp, chicken, quesadillas, pasta and salads. Some of the most popular food items are “Bada Bang Shrimp”, “The Gooey Louie Burger”, “Bayou Chicken Tenders”, “Loaded French Dip” and “Cajun Chicken Pasta”.

They have a full bar serving liquor, beer and wine. You will find craft beers on draft as well as most popular brands. Their bars also offer Keno games for your entertainment.

Contributing to the community and providing a helping hand to others when they are able to do so is part of their fiber. Friends holds an annual charity event named “Ansley’s Easter”. Ansley Arnette was a young girl that suffered from a rare, non-curable brain tumor, and Friends first fundraiser was held to help her family with medical bills. Ansley has since passed away, but her memory and spirit carries on every year at Friends on Easter Sunday.

Friends goal is to grow as an independent, locally owned restaurant that supports their community and their employees. They hope that you will in turn support us.

About Tiffany Krumins:

tiffany-krumins-headshot-2016Tiffany Krumins is the CEO, founder and inventor of the Ava the Elephant® brand. Ava the Elephant is a talking children’s medicine dispenser that takes the fear and anxiety out of administering medicine to children.

Tiffany’s passion for helping children has been evident through her years of experience, including the work she’s done with children who have special needs and with childhood cancer patients. It was that same passion which brought Ava the Elephant to life! She realized no product on the market resolved the common problem of giving children medicine. She took matters into her own hands and created the first Ava the Elephant from sponges, fabric and a store bought medicine dropper. After seeing the profound effect it had on children she knew she was onto something.

After her life changing experience on ABC’s “Shark Tank” she returned home with her investment from Barbara Corcoran and started the process of launching a product. In the midst of it all, Tiffany was diagnosed with cancer three months after the show (at the age of 27). This personal heartbreak only made her passion to help sick children even strong.

Thank you to Friends American Grille for this wonderful lunch!

 

Kent Julian with Live it Forward

Kent Julian, Tiffany Krumins, Steven Julian

Kent Julian/Live it Forward

Kent Julian is a family man, a successful entrepreneur, a professional speaker, and a proud bald guy, but this hasn’t always the case. Kent started out as an at-risk kid with SATs scores so low he had to take Development Studies just to get into college—on probation. From these humble beginnings, he went on to lead a national youth organization that helped teenagers just like him. After 20 years in non-profit work, he did something crazy…he launched two successful lifestyle business. Now he speaks, writes, and consult leaders all over the world. You can find his work online in cool places like Entrepreneur.com, Success.com, GoodMenProject.com, HuffingtonPost.com, and more. His goal is to help people “live it forward” by moving from DREAM to DO in their life and calling.

To find out more, visit LiveItForward.com or listen to the Live It Forward podcast on iTunes or Stitcher.

Kent has an exclusive free giveaway for the Tiffany Krumins Show listeners CLICK HERE.

About Tiffany Krumins:

tiffany-krumins-headshot-2016Tiffany Krumins is the CEO, founder and inventor of the Ava the Elephant® brand. Ava the Elephant is a talking children’s medicine dispenser that takes the fear and anxiety out of administering medicine to children.

Tiffany’s passion for helping children has been evident through her years of experience, including the work she’s done with children who have special needs and with childhood cancer patients. It was that same passion which brought Ava the Elephant to life! She realized no product on the market resolved the common problem of giving children medicine. She took matters into her own hands and created the first Ava the Elephant from sponges, fabric and a store bought medicine dropper. After seeing the profound effect it had on children she knew she was onto something.

After her life changing experience on ABC’s “Shark Tank” she returned home with her investment from Barbara Corcoran and started the process of launching a product. In the midst of it all, Tiffany was diagnosed with cancer three months after the show (at the age of 27). This personal heartbreak only made her passion to help sick children even stronger.

 

The Tiffany Krumins Show” is presented by:

Thank you Udipi Cafe for the wonderful lunch!

 

Hannah Hanson and Erica Oliveira with Global Mission Fellows

Tiffany Krumins, Erica Oliveira, Hannah Hanson, Steven Julian

Hannah Hanson and Erica Oliveira/Global Mission Fellows

Global Mission Fellows is a 2 year mission service opportunity and leadership development program for young adults 20-30 to engage in social justice ministries. We have two tracks–US-2 (for US participants to serve in the US) and International. We have grown from our first US-2 class in 1951 of 43 to currently having 108 Global Mission Fellows. Fellows come from all over the world and serve all over the world. We are currently from 32 countries and serving in 24. We are still accepting applications for our 2017 class until March 31st.

The Global Mission Fellows program grew out of the historic US-2 and Mission Intern programs. We celebrate our dedicated alumni and our more than 60-year legacy of young adults in mission.

US-2 Program since 1951
Immediately after World War II, the Methodist Board of Missions set up programs that allowed young adults to spend three years volunteering in Africa (A-3), Japan (J-3), and Latin America (LA-3). The US-2 program, which was modeled after these programs, began as an “us too” appeal to have young adults serve in the United States. It was established in 1951 by the Women’s Division as an opportunity for young women to serve.
Over time, the US-2 program came under the umbrella of Global Ministries and became available for young men as well as women. In 2000, the program celebrated its 50th anniversary with a retrospective article in New World Outlook (our bi-monthly missionary publication).

Mission Intern Program since 1977
The Mission Intern program was designed to give young adults an opportunity to serve both abroad and in the United States. Ruth Harris, one of its first directors, said: “Our approach was to let the Third World teach us, instead of the other way around.” The 1977 class of Mission Interns contributed 18 essays as curriculum for the 1979 mission study on “Human Rights and the International Order,” and they also helped to teach the study.
A New World Outlook article from 1987 celebrated the program’s 10th anniversary. Since then, the program has expanded to provide service opportunities for young adults who are not from the United States. Today, the program reflects Global Ministries’ commitment to sending missionaries “from everywhere to everywhere.

About Tiffany Krumins:

tiffany-krumins-headshot-2016Tiffany Krumins is the CEO, founder and inventor of the Ava the Elephant® brand. Ava the Elephant is a talking children’s medicine dispenser that takes the fear and anxiety out of administering medicine to children.

Tiffany’s passion for helping children has been evident through her years of experience, including the work she’s done with children who have special needs and with childhood cancer patients. It was that same passion which brought Ava the Elephant to life! She realized no product on the market resolved the common problem of giving children medicine. She took matters into her own hands and created the first Ava the Elephant from sponges, fabric and a store bought medicine dropper. After seeing the profound effect it had on children she knew she was onto something.

After her life changing experience on ABC’s “Shark Tank” she returned home with her investment from Barbara Corcoran and started the process of launching a product. In the midst of it all, Tiffany was diagnosed with cancer three months after the show (at the age of 27). This personal heartbreak only made her passion to help sick children even stronger.

The Tiffany Krumins Show” is presented by:

Thank you Twisted Taco Suwanee for today’s lunch!

 

Tiffany and Steven discuss the future of Ava the Elephant

Tiffany Krumins and Steven Julian

TIFFANY KRUMINS

Tiffany Krumins, the first Shark Tank winner, is an Atlanta native and the inventor of Ava the Elephant, a child friendly dispenser that takes the fear out of taking medicine. Called a modern day Mary Poppins, Tiffany has gone from nanny to entrepreneur, and has seen her passion to help children grow into a business that is now known and loved all over the world.

Tiffany’s success story began when she was a nanny to a little boy with Down’s syndrome who was terrified of “medicine time”. To help alleviate his fear, she constructed an animal made of fabric, sponges, a store bought medicine dropper, and a recordable sound chip from a greeting card – and Ava the Elephant was born. Knowing that she would need to find a way to produce her invention, Tiffany began searching the internet and found a casting call on Craigslist that said: “Do you have the next million dollar idea but don’t have the funding to make it happen?” She immediately applied for the casting and was invited to be on the first ever episode of Shark Tank.

Her story has been a roller coaster ride as she went from being on a national TV show and receiving $50,000 to start her company, to learning just months later that she had thyroid cancer. While working from a hospital bed, she struggled through the growing pains of building a business and fighting cancer.

Tiffany’s appearance on Shark Tank and the success following continues to provide countless opportunities for her and her brand. Her story has received unparalleled exposure. Some of her more notable appearances and acknowledgements:

  • Follow-up appearances on Shark Tank on four separate occasions
  • Sharing her story and her product on the Dr. Oz Show to a national audience of millions of viewers
  • Nominated for the Top 50 Mompreneurs by Babble.com
  • Keynote speaker for Disney Social Media Mom’s
  • Her story has been featured on Forbes.com, Entrepreneur.com, TVGuide.com, YoungEntrepreneur.com, MomInventors.com and many other online and print publications

STEVEN JULIAN

Steven Julian has been the co-host of “Gwinnett Business Radio” since 2013 and a resident of metro Atlanta for most of his life.  Steven is excited to be part of “giving a voice” to local businesses in and around Gwinnett by being part of “the voice of business” at Business Radio X. After a ten year career in pastoral youth ministry, Steven has been part of the financial services world since 2009, working independently since 2013. The freedom of independence in his “day job” allowed Steven to pursue the opportunity to interview and build relationships with business owners through Business RadioX.

Steven is proud to live in Suwanee with his wonderful wife Stacey and his three boys, Joshua, Zach and Elijah. Steven and his family like to attend as many baseball games in as many stadiums as they can, and he has enjoyed coaching youth sports for at least one team for each son.

Steven is a Registered Representative of INVEST Financial Corporation.

 

 

Thank You to Baby Al’s Chicago Dog for today’s lunch!

Victoria Ciresi with Burn Boot Camp Roswell

Tiffany Krumins, Victoria Ciresi, Steven Julian

Victoria Ciresi/Burn Boot Camp Roswell

To change the body, you must first change the mind! A true transformation starts by knowing there will be hardships and preparing yourself to overcome them. Burn Boot Camp‘s expert trainers are not only well equipped with creative workouts, but ready to coach you through all of the ups and downs that come with life. During the Burn Boot Camp “Focus Meetings,” you’ll be able to get personal with your trainer and address the obstacles that have hindered your personal growth in the past. Become a better all around person by strengthening your mind before strengthening your body.

About Tiffany Krumins:

tiffany-krumins-headshot-2016Tiffany Krumins is the CEO, founder and inventor of the Ava the Elephant® brand. Ava the Elephant is a talking children’s medicine dispenser that takes the fear and anxiety out of administering medicine to children.

Tiffany’s passion for helping children has been evident through her years of experience, including the work she’s done with children who have special needs and with childhood cancer patients. It was that same passion which brought Ava the Elephant to life! She realized no product on the market resolved the common problem of giving children medicine. She took matters into her own hands and created the first Ava the Elephant from sponges, fabric and a store bought medicine dropper. After seeing the profound effect it had on children she knew she was onto something.

After her life changing experience on ABC’s “Shark Tank” she returned home with her investment from Barbara Corcoran and started the process of launching a product. In the midst of it all, Tiffany was diagnosed with cancer three months after the show (at the age of 27). This personal heartbreak only made her passion to help sick children even stronger.

 

The Tiffany Krumins Show” is presented by:

 

Dan Williams with Sports Serve and Allen Hoskyn with FCS Ministries/Impact 46

Tiffany Krumins, Dan Williams, Allen Hoskyn, Steven Julian

Allen Hoskyn and Dan Williams work for separate organizations but have been partnering together over the past six years around community engagement and leadership development. They fundamentally believe that God is already at work in the community, people are the greatest asset within a community, and inside/local leaders are the most effective and powerful change agents. Their partnership as well as the community that has developed around Impact 46 is based on shared values and increasingly shared outcomes rather than organizational affiliation or commitments.

Dan Williams/Sports Serve

Dan is the founder of Sports Serve, a non-profit dedicated to leadership development through sport. Sports Serve impacts families and communities by developing leaders among children and youth. It also serves as a catalyst, resource and partner for other community leaders and organizations committed to community transformation. Sport is a powerful vehicle for change.

Allen Hoskyn/FCS Ministries and Impact 46

Allen currently works as a community pastor for FCS Ministries with a focus on the city of Lawrenceville. Allen is basically a missionary to the city of Lawrenceville. He is in the process of launching a new non-profit that has emerged out of the work of Impact 46.

Impact 46 began over 6 years ago as leaders from the six sectors of the community – church, nonprofit, business, government, school, and neighborhood – began to voice both a discontentment/dissatisfaction and hope for the city of Lawrenceville. Using the principles of Asset Based Community Development (ABCD), community difference makers began to gather with the hopes of seeing individuals, families, neighborhoods, and the city transformed.

About Tiffany Krumins:

tiffany-krumins-headshot-2016Tiffany Krumins is the CEO, founder and inventor of the Ava the Elephant® brand. Ava the Elephant is a talking children’s medicine dispenser that takes the fear and anxiety out of administering medicine to children.

Tiffany’s passion for helping children has been evident through her years of experience, including the work she’s done with children who have special needs and with childhood cancer patients. It was that same passion which brought Ava the Elephant to life! She realized no product on the market resolved the common problem of giving children medicine. She took matters into her own hands and created the first Ava the Elephant from sponges, fabric and a store bought medicine dropper. After seeing the profound effect it had on children she knew she was onto something.

After her life changing experience on ABC’s “Shark Tank” she returned home with her investment from Barbara Corcoran and started the process of launching a product. In the midst of it all, Tiffany was diagnosed with cancer three months after the show (at the age of 27). This personal heartbreak only made her passion to help sick children even stronger.

The Tiffany Krumins Show” is presented by:

 

Jim Hollandsworth with The Path Project

Tiffany Krumins, Jim Hollandsworth, Steven Julian

Jim Hollandsworth/The Path Project

The Path Project exists to empower Latino children growing up in at-risk mobile home park communities to find the path to graduation and a plan for their future. They do this by partnering with mobile home park owners, local schools, churches and businesses. Their model is to open a community center inside the mobile home park so all the kids in the community can walk there. They have a paid teacher who runs after-school homework, literacy and mentoring programs – all with the goal of helping the kids stay on track academically and graduate high school. The graduation rate for Latino students in GA is around 60% and it’s even lower for kids growing up in mobile home parks. They currently operate in seven (7) mobile home communities – 6 in Atlanta and 1 in Nashville, TN. Their vision is to scale their model to dozens of mobile home parks across the Southeast and see thousands of kids graduate high school and pursue their dreams!

About Tiffany Krumins:

tiffany-krumins-headshot-2016Tiffany Krumins is the CEO, founder and inventor of the Ava the Elephant® brand. Ava the Elephant is a talking children’s medicine dispenser that takes the fear and anxiety out of administering medicine to children.

Tiffany’s passion for helping children has been evident through her years of experience, including the work she’s done with children who have special needs and with childhood cancer patients. It was that same passion which brought Ava the Elephant to life! She realized no product on the market resolved the common problem of giving children medicine. She took matters into her own hands and created the first Ava the Elephant from sponges, fabric and a store bought medicine dropper. After seeing the profound effect it had on children she knew she was onto something.

After her life changing experience on ABC’s “Shark Tank” she returned home with her investment from Barbara Corcoran and started the process of launching a product. In the midst of it all, Tiffany was diagnosed with cancer three months after the show (at the age of 27). This personal heartbreak only made her passion to help sick children even stronger.

The Tiffany Krumins Show” is presented by:

THANK YOU to L’incontro Italian Restaurant (9700 Medlock Bridge Rd. in Johns Creek) for providing today’s meal, delivered by ChoicesToYou.com

 

Michael Gossling with DoMyOwnPestControl.com

Tiffany Krumins, Michael Gossling, Steven Julian

Michael Gossling/DoMyOwnPestControl.com

DoMyOwnPestControl.com is a family-owned company that was started by two brothers in 2004, and is now one of the largest and fastest growing online retailers of professional do-it-yourself pest control products in the United States. The company has won numerous awards including being honored on the prestigious 2010 Inc. 5000 list of America’s Fastest-Growing Private Companies ranking No. 700, as well as being honored on Internet Retailer’s Hot 100 List of the Best Retail Websites of the Year for 2014. BizRate.com also awarded the company with the 2016 Circle of Excellence Platinum Award (for the 7th consecutive year) for exceptional customer service and support.

About Tiffany Krumins:

tiffany-krumins-headshot-2016Tiffany Krumins is the CEO, founder and inventor of the Ava the Elephant® brand. Ava the Elephant is a talking children’s medicine dispenser that takes the fear and anxiety out of administering medicine to children.

Tiffany’s passion for helping children has been evident through her years of experience, including the work she’s done with children who have special needs and with childhood cancer patients. It was that same passion which brought Ava the Elephant to life! She realized no product on the market resolved the common problem of giving children medicine. She took matters into her own hands and created the first Ava the Elephant from sponges, fabric and a store bought medicine dropper. After seeing the profound effect it had on children she knew she was onto something.

After her life changing experience on ABC’s “Shark Tank” she returned home with her investment from Barbara Corcoran and started the process of launching a product. In the midst of it all, Tiffany was diagnosed with cancer three months after the show (at the age of 27). This personal heartbreak only made her passion to help sick children even stronger.

Thank You to Greek Island Grill & Bar!